Política de Privacidade

This privacy policy applies to your use of our site and services offered by Luz & Foco Estúdio. We are committed to protecting your privacy and handling your data openly and transparently.

Data We Collect

We collect information to provide and improve our services. The types of personal data we may collect include:

  • Information you provide directly to us when you contact us, book a session, or use our services. This may include your name, contact details, and details about your project or needs.
  • Information related to your use of our site, such as browsing history, session data, and interactions with our online platform. This may be collected through cookies or similar technologies.
  • Payment and transaction details related to services you purchase from us.
  • Content you provide, such as photographs or other media shared with us in the course of providing our services.

How We Collect Data

We collect data through:

  • Direct interactions with you, such as when you fill out forms on our site, communicate with us via message, or provide information during a consultation or session.
  • Automated technologies or interactions, such as cookies, when you visit our site.

How We Use Your Data

We use your personal data for various purposes, including:

  • Providing and delivering the services you request, including scheduling, conducting photo sessions, editing, printing, and delivering final products.
  • Processing your payments and managing your account.
  • Communicating with you about your bookings, inquiries, and our services.
  • Improving our services and developing new offerings.
  • Operating, maintaining, and improving our site and online platform.
  • Complying with legal obligations.
  • With your consent, for marketing purposes to inform you about services or offers that may interest you.

Legal Basis for Processing (GDPR)

We process your personal data based on the following legal grounds:

  • Performance of a contract: To fulfill our obligations in providing the photography services you have requested.
  • Your consent: Where you have given clear consent for us to process your personal data for a specific purpose, such as sending marketing communications. You can withdraw your consent at any time.
  • Legitimate interests: Where processing is necessary for our legitimate interests, provided these interests do not override your fundamental rights and freedoms. This includes improving our services, preventing fraud, and managing our business operations.
  • Legal obligations: Where processing is necessary to comply with a legal obligation.

Data Sharing

We do not sell your personal data. We may share your information with third parties only in limited circumstances:

  • With service providers who perform functions on our behalf, such as payment processors, photo labs for printing, or IT service providers. These third parties are required to protect your data and use it only for the purposes for which it was disclosed.
  • If required by law, such as in response to a court order or legal process.
  • To protect our rights, property, or safety, or the rights, property, or safety of others.
  • In connection with a business transaction, such as a merger, acquisition, or sale of assets, where your data may be transferred as part of the transaction.

Data Security

We implement technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

Your Rights (GDPR)

Under the GDPR, you have rights regarding your personal data, including:

  • The right to access your data.
  • The right to rectification of inaccurate data.
  • The right to erasure of your data (in certain circumstances).
  • The right to restrict processing of your data.
  • The right to data portability.
  • The right to object to processing of your data (in certain circumstances, such as for direct marketing).
  • The right to withdraw consent at any time where processing is based on consent.
  • The right to lodge a complaint with a supervisory authority.

Cookies and Tracking Technologies

Our site may use cookies and similar technologies to enhance your experience, analyze site usage, and for marketing purposes. You can manage your cookie preferences through your browser settings.

Children's Privacy

Our services are not directed to children under the age of 16, and we do not knowingly collect personal data from children without parental consent. If we become aware that we have collected data from a child under 16 without appropriate consent, we will take steps to delete it.

Links to Other Websites

Our site may contain links to third-party websites. This privacy policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page.

Contact Us

If you have questions about this privacy policy or our data practices, please contact us at our physical address:

Luz & Foco Estúdio
1205 Rua Bela Cintra, Sala 802
São Paulo, SP, 01415-000
Brazil

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